Hair Heroes Challenge begins
By Derek Winkler
Not-for-profit organization the Save Your Skin Foundation and the Ontario Professional Hairstylist Association are conducting a social media campaign called the “Hair Heroes Challenge.” The promotion is in support of Sty-Lives, a program that teaches hairstylists and students how to check the scalps of their customers for skin cancer. Until April 19, stylists can participate by submitting an online video depicting such a scalp check. A judging panel will select winners, who will receive prizes from La Roche Posay, Central Beauty Supply and other brands. This is the second year of the promotion.
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