Canada Dry Mott's begins Veggie Challenge contest
Canada Dry Mott's is conducting a contest promotion called the "Veggie Challenge" in support of its Garden Cocktail beverage line. Consumers can enter the contest through the brand's Facebook page by pledging to consume a recommended daily amount of fruits and vegetables. Participants can also log their daily intake to see how they measure against their daily targets. Each day they enter their intake they'll receive one ballot towards a random weekly draw for prizes including digital music players, yoga kits, scales and small appliances. The grand prize winner will receive a "Healthy Living Makeover" worth $10,000 that will include the services of a personal trainer, personal chef and dietitian. "Getting enough vegetables and fruit is a real challenge facing Canadians and we hope the Mott's Garden Cocktail Veggie Challenge will help address this issue," said Carol-Anne Gower, vice-president of marketing and business development at Canada Dry Mott's. The contest is being supported with in-store marketing managed by Black Rock Marketing Group. Digital and social media activities are being managed by Veritas Communications.