Tim Hortons continues RRRoll Up The Rim contest
Tim Hortons has resumed its "RRRoll Up The Rim" contest promotion for a 26th year. During the promotion, consumers can instantly win prizes by checking under the rim of hot beverage cups. The contest will distribute approximately $60 million in prizes, including 40 2012 Toyota Camry Hybrids, 100 Panasonic 3D TV packages, 1,000 Coleman camping packages, 5,000 Panasonic digital cameras, 25,000 $100 Tim Hortons gift cards and 47 million food prizes. The contest includes an online component at <http://www.rolluptherimtowin.com> and a mobile application which visitors can use to play a game called "RRRoll Up Roulette." "Our guests really look forward to this contest," said Glenn Hollis, vice-president of brand marketing and advertising at Tim Hortons. "RRRoll Up The Rim To Win is our way of saying thanks to Tim Hortons coffee lovers, and our restaurant owners and team members genuinely love to see their customers win."