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BC Children's Hospital Foundation breaks campaign
The BC Children's Hospital Foundation has begun a new advertising campaign called "A Sick Child Affects Everyone." The fundraising campaign, developed by Dare Vancouver, is intended to raise awareness of the hospital and its work. The creative focuses on the impact of a sick child on parents, siblings, grandparents, friends and other family members. It consists of television and radio commercials depicting painful family moments related to sick or injured children. Print advertising will begin in June. The campaign will run through the year.
"For a family with a sick child, the struggle can be overwhelming and all consuming," said Addie Gillespie, co-creative director at Dare. "We wanted to shed light on those moments when everything changes and a family most needs the support of those around them. We also wanted to make the spots relatable. We can all imagine the intense pain these families are feeling and how helpless we might feel in the same situation."