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RW&CO prepares fall campaign
By Adnews Staff
Reitmans Canada of Montreal is preparing to begin a fall campaign for its clothing retail chain RW&CO. The campaign, which will begin on Sept. 14, will promote the chain's line of men's suits and will feature professional hockey players P.K. Subban, Jordan Subban and Malcolm Subban, as well as their father Karl Subban. The creative will depict the product line as offering a range of suits to match a consumer's personal sense of style. It will consist of in-store materials and online materials at <http://www.rw-co.com>.
"The official off-ice uniform, the suit is synonymous with power and prestige," said Rita McAdam, vice-president of marketing and visual presentation for RW&CO. "The Subban men embody those values. They are exemplary of ambition, hard work and success, but also of confident self-expression. By showcasing their bold, sharp style, we hope our male customer will see that just like their hockey heroes, they too can be at the top of their game."