YSL Beauty launches Abuse Is Not Love program
By Derek Winkler
Beauty products company Yves Saint Laurent Beauty Canada has signed a three-year agreement with Women’s Shelters Canada as part of the company’s Abuse Is Not Love program, which which works to counter intimate partner violence. The collaboration with focus on the personal stories of those who have experienced such violence, particularly young people. This will include media relations, out-of-home advertising and social media content. The company will provide financial support to Women’s Shelters Canada for educational programs nationally. It will also conduct internal training sessions for employees regarding signs of abusive behaviour.
“Whether it's physical, sexual, psychological or financial abuse, IPV comes with warning signs which can help save lives,” said Juleah Love, global head of brand corporate engagement at YSL Beauty. “The Canadian launch of the Abuse Is Not Love program will continue to extend our global reach and support our objective of training and supporting two million people worldwide on the signs of abuse by 2030. If we can all learn to recognize and understand the warning signs earlier on, it will be easier to step in, stop abuse and create a positive long-term social impact.”