Labatt Breweries of Canada has retained Anomaly Toronto as the creative agency for its Bud Light brand. Anomaly won the account in an agency review involving an unknown number of firms. "Anomaly's energy, insight and momentum will be a great addition to the growing Bud Light brand," said Todd Allen, marketing director for Bud Light. "The decision to engage Anomaly followed one of Labatt's regular reassessments of its various advertising suppliers and was based on the agency’s strong strategic planning, creative development and connection planning." Anomaly also works on the Budweiser brand in Canada and the US.