Bell and Cirque du Soleil have formed a joint venture to develop content for television, film, digital, and gaming properties. The new company will be based in Montreal and will develop entertainment projects making use of Cirque du Soleil's creative resources and Bell Media's production facilities and distribution systems. These projects will be sold and licensed to Canadian and international buyers. "Bell's multi-million dollar investment with Cirque du Soleil represents two great Montreal companies coming together to further develop Quebec's world-renowned creative industry," said George Cope, president and CEO of Bell and BCE. "Working closely with Cirque du Soleil aligns perfectly with Bell's commitment to make Quebec's best content available to as wide an audience as possible."