Air Canada renews Cirque du Soleil sponsorship
By Adnews Staff
Air Canada has renewed its sponsorship agreement with Cirque du Soleil through 2024. Air Canada will continue to be the official airline sponsor of the entertainment company’s Big Top and arena shows in Canada, the US, Europe and Australia. The agreement includes brand exposure in Cirque du Soleil’s communications campaigns and on-site, as well as promotional and hospitality activities. Air Canada first became a sponsor of Cirque du Soleil in 2020.
“Air Canada and Cirque du Soleil are two iconic Quebec organizations that each deliver best in class experiences to customers globally in travel and entertainment,” said Lucie Guillemette, chief commercial officer at Air Canada. “We are delighted to continue our partnership with Cirque du Soleil, as we share the same values and importance of celebrating Canadian innovation and creativity with people at home and world-wide.”