Hanai World launches in Montreal
By Adnews Staff
A new firm called Hanai World has launched in Montreal. The firm will operate what it describes as a “social mixed reality platform” that will combine physical and digital entertainment events. According to the company, these presentations can be viewed either live or virtually using special headsets. The intent is to allow consumers in various locations to participate simultaneously in a collective experience. The service will make use of new collaboration software from Microsoft called Mesh. Hanai World was founded by Guy Laliberté, founder of entertainment company Cirque du Soleil and investment firm Lune Rouge. Its first preview events are scheduled to begin at the end of the year.
“I've been chasing at this idea for a very long time, and I've received countless proposals for technology solutions aimed at integrating live and digital experiences,” said Laliberté. “But so far, no solution made it possible for us to connect the physical world with its digital twin. With the new Microsoft Mesh platform, combined with 5G technology and cloud computing, we believe that today, the right creative tools are available and at out fingertips allowing us to move forward and invite creatives from all over the world into our lab.”