New CMO at McDonald's Canada
By Adnews Staff
Toronto-based fast food chain McDonald’s Canada has appointed Alyssa Buetikofer to the position of chief marketing officer. She has spent the last 15 years at the chain’s US parent company, most recently as senior director of marketing, branding and content. Outgoing Canadian CMO Antoinette Benoit retired at the end of February.
“Alyssa has earned a reputation as a strategic marketing visionary who can inspire creativity and drive growth, while expertly balancing the needs of the business with the interest of our guests,” said Jacques Mignault, president and CEO of McDonald’s Canada. “She is a testament to the deep pool of amazing talent within our global corporation. Her deep experience with our brand and admirable track record in the US made her the perfect person to drive our brand forward in Canada.”