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Weber hires Strategic Objectives

Weber-Stephen Products has retained Strategic Objectives of Toronto as its agency of record for public relations and social media management in Canada. The firm will support Weber’s line of gas grills and grilling accessories. Strategic Objectives won the account after two competitive request-for-proposals processes.

“Our goal at Weber-Stephen Canada is to share our passion for grilling and ignite discovery among Canadians,” said Patricia Larez, marketing vice-president at Weber-Stephen Canada. “We want to make grilling approachable and share advice, inspiration and products that empower Canadians to discover new possibilities. We selected Strategic Objectives as our partner based on their outstanding track record for powerful, award-winning storytelling, expertise in the Quebec market, and their deep-rooted knowledge of the Canadian media and influencer landscape.”

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