Cirque du Soleil conducts augmented reality campaign
Cirque du Soleil recently conducted an augmented reality advertising campaign with Quebecor of Montreal in support of its show Alegria. The campaign consisted of print ads in Le Journal de Montréal and Le Journal de Québec. The execution incorporated an augmented reality presentation that could be viewed through a smartphone or tablet. The interactive component included a 3D representation of a character from the show, accompanied by music. Additional campaign elements included an augmented reality segment during morning show Salut Bonjour.
“A few of the world’s major media outlets, including The New York Times, have already launched augmented reality content,” said Mathieu Turbide, vice-president of digital content at Quebecor. “We’re very proud to be Quebec pioneers in this field, and to have done it for Cirque du Soleil and its iconic show.”