The Keg hires Jungle Media
By Adnews Staff
Restaurant chain The Keg Steakhouse & Bar has retained Jungle Media of Toronto as its media agency of record. The firm won the account in a competitive request-for-proposals process. The assignment includes media strategy and buying, including digital media buying in Canada and some US markets.
“The restaurant industry is ever-changing and we understand that a strategic partner who is well-versed in analytics and insight is required to heighten our marketing efforts with today’s guests,” said Ryan Bullock, chief marketing officer at The Keg. “In the search for our media AOR, we valued the ability to work collaboratively with our creative partner, Rethink, as well as a propensity for data-driven strategies. Jungle clearly delivers both.”