Saven Financial begins new campaign
By Derek Winkler
Saven Financial, a Hamilton, ON-based division of FirstOntario Credit Union, has begun a campaign called "More Bank for your Buck" to coincide with the introduction of updated branding. The campaign also promotes new deposit products including a first home savings account, a tax-free savings account, a registered retirement savings plan and a registered retirement income fund. The brand update was developed by Jan Kelley.
“Saven means saving and it's what we do,” said Joanne Battaglia, senior vice-president of marketing, communications and community partnerships at FirstOntario. “We know that rising costs have made it even harder for people to save and that's where Saven, with our competitive rates and savings products can help. Our new campaign is designed to help us get the word out that Saven is here to help our members grow their savings for the future while also giving our members a say in how we invest a portion of our profits every year to help strengthen communities.”