Canada Dry Mott's begins New Face of Fruitsations contest
By Adnews Staff
Canada Dry Mott's has begun a national contest for its Fruitsations drink brand called "New Face of Fruitsations." The contest is being conducted through the brand's Facebook page. Parents and guardians can enter their children between the ages of one and 13 by submitting a photograph of the child drinking Fruitsations. The grand prize winner will be selected through a combination of public votes and a judging panel. The winning child will appear in an upcoming print and online advertising campaign. The prize includes a three-day trip for a professional photo shoot. Voters can win one of 360 Fujifilm Finepix Z70 digital cameras. The contest, which will close on Sept. 25, is being supported by media from Rogers Media, secured by Mindshare. In-store and digital activities are being conducted by Commix Communications. Veritas Communications is managing the Facebook page and public relations. "We're proud that Canadian families love Mott's Fruitsations and this contest allows us to provide the ultimate brand experience for a young fan," said Carol-Anne Gower, vice-president of marketing and business development at Canada Dry Mott's. "We're looking for a child that embodies the Mott's Fruitsations brand attributes of fun, healthy living and can channel this in their photograph."