Rogers Media rebrands Victoria radio station
By Adnews Staff
![](/images/m39199.jpg)
Rogers Media has rebranded Victoria radio station Kiss 103.1 FM as Jack 103.1. The station will specialize in popular music programming. To promote the rebranding, Rogers Media has begun a marketing campaign in Victoria consisting of digital and outdoor advertising. Rogers also operates an adult contemporary music station in Victoria called Ocean 98.5, as well as Jack-branded stations in Halifax, London, Smith Falls, Calgary and Vancouver.
“Having followed the radio industry here in BC, I know that 103.1 has deep roots in Victoria, serving the community for the past two decades,” said David Larsen, program director and co-host of the station’s new morning show. “I’m excited to be part of the station’s evolution, taking it to the next level with our listeners.”