Tourism New Zealand begins North American campaign
Tourism New Zealand has begun a North American trade advertising campaign aimed at travel advisors. The campaign, called “New Zealand Next,” encourages North American travel advisors to recommend the country as a vacation destination. The initiative includes interactive planning tools and online content promoting themed trips. This content consists of a series of videos featuring New Zealand travel guides and tourist attraction operators.
“As one of the first countries to see the sun, New Zealanders have a bit more time to welcome your clients, look after them, and help make their New Zealand experience more meaningful,” said Michelle Rosenberg, senior trade manager at Tourism New Zealand. “Advisors are our most powerful destination advocates. It’s incredibly important we continue to provide the trade with innovative and engaging ways to inspire, and ultimately, convert their clients.”