Ag-Canada to fund promotional efforts of BC Cherry Association
By Adnews Staff
The federal department of Agriculture and Agri-Food Canada has announced an initiative to provide $241,000 in funding to the BC Cherry Association. The industry group will use the funding to promote Canadian cherries in new and existing export markets. The association will work to raise awareness of its products through the development of new promotional materials and attendance at international trade shows.
“A significant portion of the Canadian cherry business involves export,” said Sukhpaul Bal of the BC Cherry Association. “The BC Cherry Association has benefited from federal AgriMarketing funding for our activities for the past seven years. This partnership with the federal government has been critical in paving the way for the BC Cherry Association to help expand world markets for cherries by promoting our industry abroad, and to coordinate export programs for existing world markets.”