Chartwell conducts brand campaign
By Adnews Staff
Chartwell Retirement Residences of Mississauga has begun a new marketing campaign intended to “demystify retirement living” and to encourage consumers to consider it. The campaign, developed in-house, includes television and digital advertising, as well as direct mail and social media content. The creative depicts everyday life in Chartwell retirement communities and highlights how residents benefit from social connections, safe lifestyle experiences and support staff. It uses the tagline, “Think you know retirement living? Think again.”
“It's time to change the channel on the conversation about retirement living,” said Sharon Ranalli, vice-president of marketing and communications at Chartwell. “We wanted to show seniors and their families the meaningful moments and important connections that you can experience living in a Chartwell retirement residence.”