SodaStream hires The Garden, Edelman
SodaStream Canada has retained The Garden as its creative agency of record and Edelman Canada as its public relations and influencer marketing agency of record. The agencies have been working for SodaStream on a trial basis since earlier this year. The brand is now planning a new campaign that will begin later this fall to launch a collection of new flavours for the beverage machine. Media work for the brand will continue to be handled by OMD, while social media work will continue to be handled by Praxis. SodaStream is a division of PepsiCo.
“We look for partners who think creatively and help us drive innovation in our category,” said Kyle Millar, head of marketing at SodaStream Canada. “After working with The Garden and Edelman this year, it couldn't be clearer that they're the right partners to add to our marketing and communications bench. Together, we're excited to keep tapping into the love for our brand and take it to the next level.”