The Colony Project becomes Middle Child
By Adnews Staff
The Colony Project of Toronto has rebranded as Middle Child. According to the agency, the new name is intended to “more accurately capture the essence of one of Canada’s leading integrated communications agencies” and to convey its plans for the future. According to the firm, a middle child is often “imaginative, full of wonder [and] under-the-radar, [but] refuses to be ignored.”
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