Royal Roads University conducts alumni campaign
By Adnews Staff
Royal Roads University has begun a new advertising campaign developed by Will Creative of Vancouver. The initiative depicts alumni of the school answering questions that working professionals may have about the experience of returning to school. The campaign consists of online banner ads, as well as social media content on Facebook and LinkedIn. The ads direct consumers to a website at <http://www.shapeyourfuture.ca> to view a series of videos hosted by television personality Jesse Jones. The campaign will run until March 2019.
"The alumni base at Royal Roads is a notoriously passionate group with a wealth of personal experience navigating school amidst busy careers and family lives," said Lisa Lebedovich, creative director at Will. "We wanted to share those experiences in a transparent way, using their own words rather than the typical sales jargon."