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Fuud.ca hires Will Creative for launch campaign

Vancouver-based meal kit company Fuud.ca has retained Will Creative to promote its line of ready-to-cook meal kits. The agency will handle launch activities for the brand in Vancouver and the Lower Mainland region of BC. The assignment includes strategy and creative aimed primarily at families and professionals. Will has also developed a visual identity for the brand that will be used on t­shirts, delivery boxes, recipe cards, website materials and marketing communications.

"For the Fuud creative platform we drew directly from the fresh ingredients you find in the recipes," said Nick Richards, executive creative director at Will. "Bright, zesty and playful, the logo, packaging, website and print applications celebrate the Fuud brand purpose of 'making life taste better' with a delightful, living identity. A tasty brand that celebrates amazing favours to deliver the pure pleasure of cooking."

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