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Royal Roads University breaks new campaign

Royal Roads University of Victoria, BC has begun a new marketing campaign intended to attract potential students seeking a change of career due to the COVID-19 pandemic. Developed by Will of Vancouver, the campaign is an extention of the school’s existing “Boldly Different” campaign. Each execution depicts scenes of “transformation and empowerment” and ends with the tagline, “Are you ready?” The national initiative consists of digital, social media, print and out-of-home advertising. It will run until the end of March 2022.

“RRU isn’t your typical university,” said Will creative director Lisa Lebedovich. “It was founded on doing things differently, and our job is to ensure our campaigns embody that same confidence, tenacity and energy. We have license to show up in ways other universities can’t, which is what makes RRU such an exciting brand to work with.”

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