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Fleischmann's launches

ACH Food Companies Canada has begun a promotion for its Fleischmann’s product line. The initiative takes the form of a website at, aimed at bakers of any skill level. The site offers video tutorials, discussion forums, recipes and related baking information. The Bake Good Academy video series features various Canadian bakers, chefs, baking enthusiasts and influencers demonstrating baking techniques. Three videos have been released at launch, with more to follow.

“The past year and a half has revealed a renewed passion for baking in Canadians,” said Sandro D’Ascanio, general manager of ACH. “The purpose of BakeGood is to form a community around this shared passion, somewhere that beginner, experienced and all those bakers in between can become the best bakers they can be, together.”

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