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SEVEC rebrands as Experiences Canada
By Adnews Staff
The Society for Educational Visits and Exchanges in Canada, an Ottawa-based charitable organization, has undertaken a rebranding initiative and changed its name to Experiences Canada. The new branding also includes a new logo and a website at <http://www.experiencescanada.ca>. The organization operates youth travel and exchange programs in Canada. The branding will be rolled-out to participating schools and youth organizations nationally beginning today.
"We wanted to find a fully bilingual name that reflected our origins and core commitment to advancing opportunities for both French and English Canadians and we also wanted to create a logo identity that was distinctly Canadian," said Deborah Morrison, executive director of the organization. "The image is inspired from the track mark of a caribou, that legendary animal found throughout Canada and on our 25-cent pieces. The caribou is a lot like most of our young participants, constantly on the move, and they like to travel in large packs. But the logo also expresses the essence of what we aim to accomplish. It reflects our continued desire to create stronger connections for this next generation to our country, to our land, to its challenges and opportunities, and among each other."