Craft gains four accounts
By Adnews Staff
Craft Public Relations of Toronto has recently gained four new accounts. Snack food company MadeGood has hired the agency to handle PR in English Canada. The assignment also includes media and influencer relations. Health centre Baycrest has retained Craft to handle media relations for its annual fundraising initiative, The Mattamy Homes Bike For Brain Health. The event, which consists of a group bicycle ride on the Don Valley Parkway and Gardiner Expressway in Toronto, will take place on June 4. The Power Plant Contemporary Art Gallery has hired Craft to conduct media and influencer relations for its 2023 winter, summer and fall seasons. Foundation Consumer Brands has retained the agency to handle public relations for its Breathe Right nasal strips product line. Craft will work to expand the use of the product outside of the bedroom.
“At Craft, we imagine a place where everyone can be their best together,” said agency founder Lisa Pasquin. “We’re thrilled and excited to be coming together with these amazing new brands to help them tell their stories in 2023.”