Baycrest Foundation resumes Brain Project
By Derek Winkler
The Baycrest Foundation has resumed a promotion in Toronto called “The Brain Project” for an eighth year. The initiative consists of an exhibit of brain-themed scupltures placed around the city, each intended to express the artist’s personal interpretation of brain health. The exhibition will run in two phases until August. The first phase will take place at Nathan Phillips Square and Harbourfront. In July, the installations will be moved to Yorkville Park, Yonge & St. Clair, Shops at Don Mills and other locations. Proceeds from sales of the artworks will be donated to Baycrest. Participating artists this year include BirdO, Courtney Einhorn, Anthony Ricciardi, Morgan Sheardown, Dan Tanenbaum, Michelle Vella, Amey Lai and a number of Baycrest patients and residents.
“People are living longer than ever and we must know taking action now can prevent dementia later in life,” said Josh Cooper, president and CEO of the foundation. “With this in mind, raising awareness for brain health and dementia research has never been more pivotal. That's why we're so proud to be making an impact on the streets of Toronto with the Brain Project this summer, showcasing dynamic art from local and international artists that encourage conversation around this critically important topic. While the exhibition is celebrating its eighth year, we've added a new element for 2023 with bike and hockey helmets. These are meant to inspire Canadians to get active and sign up to participate in Baycrest's events.”