Cogniciti retains Trajectory for branding work
By Adnews Staff
Trajectory of Toronto has been hired to create a brand identity for a new company called Cogniciti. The company plans to offer a mental training service consisting of a workshop and a series of online games intended to teach participants memory techniques, goal management and "psychosocial training," beginning early next year. "The Trajectory team was terrific at quickly gaining a deep understanding of the key strategic elements of our offering and then providing us with intelligent, creative ways to bring our brand to life," said Veronika Litinski, general manager of Cogniciti. "Trajectory created a unique, powerful name, Cogniciti, and a very flexible design approach for all our materials." Cogniciti is a joint venture of Mars Discovery District and Baycrest.