Trajectory opens in Toronto
By Adnews Staff
A number of former founders of Spencer Francey Peters have founded a new agency in Toronto called Trajectory. The firm was founded by Peter Francey, Clark Spencer, Jeannette Hanna and Paul Hodgson, all founders of Spencer Francey Peters in 1977. That agency was sold to Cundari in 2004. Trajectory's senior staff also includes chairman Daniel Sawaya. "You can't create a sustainable commercial success without also developing a strong internal culture, engaging stakeholders and building communities around some clear sense of purpose," said Trajectory president Francey. "Nobody seems to be bridging those divides in a strategic way. That's why we created Trajectory. Our clients have found that working 'on purpose' is a highly effective way to link business strategy, social responsibility and engaging the people that matter most to their success." Since officially opening in January, the agency has gathered clients including HollisterStier, Cogniciti, the Canadian Partnership Against Cancer, the National Cherry Blossom Festival of Washington, DC, the University of Guelph and the Toronto City Summit Alliance.