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Chang School breaks Soar campaign
By Adnews Staff
The G. Raymond Chang School of Continuing Education at Ryerson University in Toronto will break a new advertising campaign today. Called "Soar," the campaign is aimed at working adults seeking additional education to advance their careers. The campaign, developed by Ryan Edwards Communications in association with Trajectory Brands, depicts real students and alumni who are achieving their career goals with the help of credentials and connections from the school. "Because The Chang School supports its students long after graduation through the well-connected, genuinely helpful Ryerson community, a Chang School graduate can soar with confidence," said Marie Bountrogiani, interim dean of the school. The initiative includes subway, transit shelter and radio advertising in the Greater Toronto Area, timed to run just before the start of the new semester in September.