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Critical Mass hires four, promotes one

Toronto-based digital agency Critical Mass has appointed Jon Toews to the position of creative vice-president. He was most recently creative director at Bensimon Byrne. Shannon McEvoy-Halston has been promoted to vice-president of insights and planning. She joined the agency four years ago. Allison Humphries has been hired as a planning director. She was most recently director of strategic planning at Cheil Worldwide. Amanda Buchanan has joined the firm as an experience architect director. She was previously at Bensimon Byrne. Dylan Gerard has been hired as associate creative director. He was previously at Blast Radius.

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