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Bell Media of Toronto has launched a new automotive website called Autofocus.ca. The bilingual site offers research information, reviews, news and other content aimed at car buyers. It also includes a tool that will recommend vehicles to a potential buyers based on a customized user profile. Additional elements include community-building features, social media integration, photo galleries and videos. "Not every car buyer makes a purchase with the same level of knowledge or experience," said Catherine MacLeod, senior vice-president of specialty channels at Bell Media. "With this in mind, Bell Media set out to build an automotive resource that offers a tailored car shopping experience with a best-in-class user interface. Informative and engaging, Autofocus is reinventing how people manage their car shopping experience. Autofocus is a valuable and convenient resource for Canadians making a new purchase, thinking about changing models or simply interested in cars."
Specialty television channel World Fishing Network and Newfoundland and Labrador Tourism have launched a new website promoting the province as a destination for anglers. The site, located at <http://www.worldfishingnetwork.com/newfoundland-fishing-guide>, provides information about various bodies of water and the fish contained therein. It also offers news, travel advice and a trip planner. "WFN Angler Travel Guides offer a seamless connection between anglers looking for top fishing destinations throughout North America and the best guides and fishing spots that a location has to offer," said Steve Delorme, managing director of digital media at WFN.