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3M Canada hires Cundari

3M Canada of London, ON, has retained Cundari of Toronto to handle business strategy, media planning and creative for its ScotchBlue Painter's Tape and Command Brand home organization product lines. Cundari won the assignment in an agency review that began earlier this summer. "We chose Cundari for our ScotchBlue and Command brands because of their excellence in understanding client challenges and delivering business solutions through creative executions," said Virginia Johnson, strategic brand manager for construction and home improvement markets at 3M Canada. "That's how we work at 3M, and it's important to us to find an agency that works, and thinks, in this same way."

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