3M Canada conducts Love Your Walls campaign
3M Canada recently conducted a campaign called "Love Your Walls" for its Command brand of adhesive hooks. The initiative, developed by FleishmanHillard HighRoad, encouraged consumers to decorate their walls with printed images. The campaign included television, digital and search engine advertising, as well as social media and influencer activities. It featured online personalities Anna with Love and Steph Sterjovski, who invited consumers to download free limited-edition prints to add to their decor. The television creative featured television personality Tim Gunn.