3M Canada hires Hill&Knowlton Strategies
3M Canada of London, ON has retained Hill&Knowlton Strategies Canada of Toronto as its new public relations agency or record. The assignment will include corporate visibility, recruitment and business-to-business initiatives. "Hill&Knowlton presented expertise and insights that were unique," said Carla McFarlane, public relations supervisor at 3M Canada. "The team proved it understands our brand and the challenges and opportunities that come with it."