Dolce Media Group signs deal with Bernardeschi
By Derek Winkler
Dolce Media Group of Toronto has signed an agreement to become the exclusive media agency of soccer player Federico Bernardeschi of the Toronto FC. The marketing agency and magazine publisher will work to increase Bernardeschi’s personal brand.
“We are thrilled to partner with Bernardeschi in building his personal brand as he continues to shape pop culture as an influencer both on and off the pitch,” said Michelle Zerillo-Sosa, publisher at Dolce Media Group. “We look forward to taking a collaborative approach with Federico, identifying opportunities to leverage DMG's history of partnering with some of the world's leading luxury brands. DMG's Talent Representation Division will be curating marketing alliances and collaborations between Bernardeschi and brands in fashion, travel, health, beauty, sport and entertainment.”