Parmalat conducts Slice of the Good Life promotion
Parmalat Canada has begun a summer promotion for its Black Diamond Slices cheese product called "Slice of the Good Life." The effort is intended to encourage consumption of the product during the summer barbecue season. During the promotion, packages of the slices will contain an identification number that can be checked at <http://www.blackdiamond.ca>. Four Weber barbecue prize packages will be awarded each month, while the grand prize winner will receive a Toyota Highlander Hybrid. Consumers can also submit a photograph to the brand's Facebook page showing them using the product in a meal to win one of three prize packages consisting of Parmalat coupons, a Canon camera and a Weber barbecue. The promotion was developed by Toronto-based Solutions with Impact.