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Parmalat Canada promotes Cheestrings

Parmalat Canada has released a new television commercial called "Cheese Monster" for its Black Diamond Cheestrings product. The ad depicts a monster made of cheese strings attacking a city. A group of children peel away the layers of the monster to reveal product spokescharacter Cheesy. The end of the ad reveals that that children have been playing in a backyard with a city made from cardboard boxes. The ad, which was developed by BBDO Toronto, is airing nationally in English an French. Media buying was conducted by OMD.

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