DDB, Bernard Hodes form new recruitment communications unit
DDB Recruiting, the recruitment advertising group of DDB Canada has joined with Bernard Hodes Group to form a new operation called DDB Hodes Recruitment Communications. "This is an exciting evolution and expansion of DDB Canada's recruitment advertising specialty," said Helene Leggatt, president of DDB Edmonton. "Clients will benefit from an expanded offering that seamlessly combines DDB Canada's award-winning creative services with Bernard Hodes Group's impressive repertoire of recruitment communications tools and digital capabilities." The unit will service clients from DDB Canada offices in Edmonton and Toronto. Corinne Napier has been appointed manager of the unit. Bernard Hodes and DDB are both owned by Omnicom Group.