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Ducks Unlimited begins contest

Conservation organization Ducks Unlimited Canada has begun a contest that promotes exposure to nature as a way to improve mental health. The effort is timed to coincide with the third Monday in January, known to some as “the most depressing day of the year.” Consumers can enter at <> by submitting personal stories of how spending time in natural spaces improved their lives. The end of the contest will coincide with World Wetlands Day on Feb. 2. The winner will receive a prize package including a water bottle, a duffle bag, a gear case and a Ducks Unlimited gift certificate.

“Considering that over 90% of our poll respondents told us that spending time in nature improves mood, reduces stress, and supports physical exercise, we need to be doing everything we can to promote it,” says Janine Massey, chief marketing and communications officer at the organization. “People noted that nature connects them with loved ones, educational opportunities, wildlife, and even provides an opportunity for their body to heal and recover. At this time of year, we need that more than ever.”

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