Ducks Unlimited begins hockey campaign
By Derek Winkler
Conservation organization Ducks Unlimited Canada has begun a new hockey-themed campaign called “Small Ponds, Big Goals.” According to the organization, the multi-year initiative seeks to illustrate the connection between hockey and wetland conservation. It encourages consumers to submit personal stories of playing hockey on frozen ponds to potentially be used in the campaign. Submitters will be entered into monthly draws for prizes including branded merchandise, Hockey Hall of Fame admission tickets and tickets to the 2025 Legends Classic game. Next fall, one grand prize winner will receive a weekend pass for two to the Hockey Hall of Fame induction gala and other prizes. The initiative will also make use of exhibitions and community events.
“Our ‘Small Ponds, Big Goals’ campaign captures the heart of Canada's passion for hockey while raising awareness of the critical importance of wetland conservation in our communities,” said Janine Massey, chief marketing officer at Ducks Unlimited Canada. “Together, we can ensure that future generations of Canadians have a place to play, learn and connect with nature.”