Advil introduces Head Settings
By Derek Winkler
Pharmaceutical company Haleon has begun a Canadian promotion for its Advil line of pain relief products. The initiative, called “Advil Head Settings,” is aimed at players of video games and consists of guidelines for reducing headaches due to on-screen stimulation. The guidelines provide various in-game settings organized by game genre. The guidelines were developed in collaboration with cognitive scientist and professional gamer Séamas Weech. They are located at <https://www.advil.ca/head-settings>.
“As a leading pain relief brand, we recognize that gaming headaches can be the invisible enemy.” said Amrita Maharajh, senior brand manager at Advil Canada. “The introduction of ‘Advil Head Settings’ underscores our commitment to enhancing the gaming experience for players of all levels. Taking care of your well-being while gaming is just as crucial as mastering your skills. With ‘Advil Head Settings,’ we're not just helping to reduce gaming headache triggers, we're empowering gamers to customize their performance comfortably.”