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STM hires Publicis
By Adnews Staff
Public transit agency the Société de transport de Montréal has retained Publicis of Montreal as its marketing agency. The firm won the account in a bidding process. The assignment includes the development of updated branding for the society, encompassing customer experience, planning, design and marketing communications campaigns. Publicis subsidiary Spark Foundry will handle media planning.
"It's a great pleasure to have the STM among our clients, an organization that touches the daily lives of so many people in the metropolitan area," said Publicis Monteral president Rachelle Claveau. "Our multidisciplinary teams will be mobilized, not only to reflect upon brand issues and attain its objectives, but also to improve, if not transform, the public transit experience in the city."