Academy of Canadian Cinema and Television hires National
The Toronto-based Academy of Canadian Cinema and Television has retained National Public Relations as its public relations agency for 2018. The assignment also includes media relations and event management activities. The firm will work to raise awareness for the academy's efforts to promote Canadian screen-based industries, as well as to foster an appreciation for Canadian content. National will also be the exclusive sponsor of the non-profit organization's press conferences and Canadian Screen Week press rooms.
"Our goal at The Academy is to keep the arts thriving in Canada and promote our incredible talent and productions on a variety of platforms," said Beth Janson, CEO of the organization. "National's tremendous strength in thought leadership in the media space will help us guide and grow our support for our industry. Their event experience will be integral through the year for events such as Canadian Screen Week in March 2018."