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T-fal conducts online campaign

Cookware company T-fal has begun an online initiative in support of its Multicook & Grains small appliance. According to the company, the campaign, developed by Fifth Story of Toronto, is aimed primarily at Canadian South Asian consumers. It makes use of an online video featuring personalities from online cooking property Banglar Rannaghor. The hosts of the video demonstrate the appliance's ability to quickly cook beans, legumes and grains as they cook a meal.

"T-fal chose to partner with BR because they engage with their audience and can integrate T-fal's messaging in an authentic, relevant manner," said Noel Gallegos, a senior product manager at T-fal. "Grains, beans and legumes are affordable and sustainable proteins. When they are prepared with the convenience of T-fal Multicook & Grains, it makes meal-time very easy. Consumers love multicookers since they can cook an entire meal in one appliance with minimal supervision. They also make cooking at home faster, healthier and cost-efficient."

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