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Cuisinart begins Bake New Memories campaign

Kitchen appliance company Cuisinart Canada has begun a campaign called "Bake New Memories" in support of the launch of the Cuisinart Precision Master Stand Mixer. The campaign, developed by Fifth Story of Toronto, includes a television commercial, a contest component, influencer activities, public relations and social media activities.

Consumers can enter the contest by posting their memories of baking or recipes on the Cuisinart Canada Facebook page. Six winners will receive Precision Master mixers, while the grand prize winner will receive $2,000 in Cuisinart products. The contest will close on May 14.

"We are thrilled to work with Cuisinart to develop the go-to-market strategy and execution for their new stand mixer just ahead of Mother's Day and wedding season," said Shelley Middlebrook, president of Fifth Story. "We developed various branded content assets that can be employed on multi-channels to maximize exposure and engagement with the core consumer personas. The campaign includes 15- and 30-second TV creative, PR exposure in traditional TV, print and digital media, plus leveraging baking influencers to tie in to the social media based contest."

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