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Conair sends more work to Scratch

Cuisinart Canada has moved its media planning and buying account to Scratch of Toronto. Cuisinart is owned by Conair Consumer Products, which moved its own media account to the agency earlier this month. Scratch also handles public relations and other promotional activities for a number of Conair product lines. “Cuisinart wanted to give their media planning and buying a more Canadian focus,” said David Riabov, partner at Scratch.

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