Workopolis readies Coping with Bliss campaign
By Adnews Staff
Job search website Workopolis will break a new national advertising campaign on Feb. 26. The campaign will include television, radio, newspaper, magazine, elevator and poster advertising. The creative features a self-help spokescharacter called Dr. Rich Gainsley who promotes a program called “Coping with Bliss” for people who have used Workopolis to find a job. The television ads take the form of infomercials. The campaign also includes a website, located at <http://www.copingwithbliss.com>, at which visitors can take a quiz to determine their level of happiness. The campaign was developed by Due North Communications. Media buying was handled by Round Table Advertising. The website was constructed by 58Ninety.
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